Safety reflectors – stylish, smart and safe – Smart in the dark

You probably know that it’s smart to be visible in traffic, especially when it’s dark. Yet, many people still don’t use safety reflectors as part of their everyday life. Read more

At Smart in the dark, we want to change that – for your safety, mine and everyone else’s. That’s why we’ve created a collection of stylish safety reflectors and reflective accessories in Nordic-inspired patterns such as Cloudberries, Braids, Mountain Top, Northern Lights and Lingonberries. Designed to be worn for work, parties, leisure and everyday life, they make visibility a natural part of your personal style.

Our reflective products are designed to complement your personal style – like a beautiful piece of jewellery you can wear wherever you go, whatever the season or time of day

We care about your safety and want you to be visible in every situation. With safety reflectors from Smart in the dark, you can be seen in the dark from over 125 metres (410 feet) away. Our products use 3M Scotchlite™ reflective material, known for its high-quality reflective performance. Because being visible in the dark can make a real difference – and because your safety matters.

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Safety Reflectors for Everyday Visibility

Being visible in the dark should be simple – and it should fit naturally into everyday life. At Smart in the Dark, we design premium safety reflectors and reflective accessories that combine high visibility with elegant Nordic design. Whether you are walking, running or commuting, our safety reflectors help make you more visible in traffic from more than 125 metres (410 feet) away.

Explore reflective hats, bags, bands and other accessories designed to keep you visible while complementing your personal style. Want to learn more about visibility and reflector safety? Explore our Safety guide.

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stylish shawl with reflective pattern in black

Reflective fashion and functionality go hand in hand

Our greatest wish is for everyone – young and old – to be visible in traffic. That’s why our mission is to develop innovative reflective products where design and functionality go hand in hand. All our stylish reflective products and accessories feature Nordic-inspired patterns – rooted in our culture and the beauty of our landscape. Reflective fashion with patterns such as Cloudberry, Mountain top and Northern lights, we celebrate the Swedish nature and its beauty. Our motto is: Stylish, Smart, and Safe! These three words guide everything we design and produce. Smart in the dark is a stylish way to be visible!

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Frequently Asked Questions About Safety Reflectors

Why is it important to wear a safety reflector?
Wearing a safety reflector helps make you more visible to drivers and other road users in the dark. Reflective accessories catch and reflect light from vehicle headlights, helping you stand out when visibility is limited.

How should safety reflectors be worn for best visibility?
For the best visibility, wear reflectors on both sides of your body, preferably on moving parts such as your arms and legs. Wearing reflective accessories at different heights helps ensure they are visible from different angles when illuminated by vehicle headlights.

What makes Smart in the Dark’s reflectors stand out?
Our stylish safety reflectors are made from 3M Scotchlite, one of the highest-quality reflector materials on the market. They combine visibility with Nordic design, making them suitable for everyday wear as well as more festive occasions.

What does a safety reflector cost?At Smart in the dark®, our stylish, high-quality safety reflectors start at around SEK 159 (~ €14.55). Prices vary depending on the product and design.

Where can I buy reflectors for adults, children and dogs? You can buy stylish safety reflectors directly from Smart in the Dark®’s online shop. We offer a wide range of reflective accessories for adults, children and dogs, combining high visibility with Nordic design.


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Smart in the dark is stylish, smart and safe

Smart in the dark creates stylish safety reflectors and reflective accessories that help keep you visible in the dark. From reflective hats and bags to scarves, belts and bands, our products combine Nordic design with high-quality reflective materials. Our reflective products help you stay visible from over 125 metres (410 feet) away when illuminated by vehicle headlights. Choosing a reflective accessory from Smart in the dark makes it easy to add visibility to your everyday life without compromising your personal style.

With a stylish safety reflector, you can stay safe while looking your best. Explore reflective accessories from head to toe – including reflective beanies, headbands, backpacks, belts, scarves, and bands for arms and legs, as well as reflective products for dogs. Choose the reflective accessories that suit you and your lifestyle. Shop stylish safety reflectors and reflective products from Smart in the Dark online, with free shipping on orders over €100. Wearing a safety reflector can make a valuable difference when you’re out in the dark. Take care of yourself and your loved ones.

Smart in the dark reflective gear